Roots the focus of feature interview on Fox Television 
There’s nothing like a positive interview on a major TV network to help spread the good word of Roots.
In late June, Roots Co-Founder Michael Budman was featured live on the Fox TV network, which is widely seen in the United States.
The interview was part of the Fox Business early afternoon show on the Fox Business channel. Co-hosts Liz Claman and David Asman asked Michael questions about Roots, especially its manufacturing in Canada and also showed video footage of the leather goods factory in Toronto. They were particularly interested in how the Roots Village Bag came to figure so prominently in the recent hit movie The Hangover. Michael was well prepared, wearing the satchel and demonstrating its comfort and practicality on camera.
Of course today, when a brand is featured on a TV program, it often benefits from added exposure thanks to the network’s website. You can find the Roots interview at www.foxbusiness.com (Go to their search window and type in “Michael Budman”).
The Globe and Mail also did an item on the TV interview.
