Given the subject matter of their new book, it was a fitting choice of the authors and publisher of Ikonica: A Field Guide to Canada’s Brandscape to hold the official launch of their book at the Roots flagship store in Toronto. At the evening event in late June, marketing experts Jeannette Hanna and Alan Middleton presented their just-released work to a receptive crowd comprised largely of business leaders, advertising and marketing executives and people from the media.
Published by Douglas & McIntyre, Ikonica profiles
Canada's top brands -- including Roots -- and explores the country’s
rich, original brand heritage. Well written, highly informative and
beautifully illustrated and designed, the book is an important work in
the on-going study of what goes into the making of an iconic brand.
Roots is the first company presented in the chapter: Movers and Shapers. Introducing Roots, the authors write: "While Roots is continuously reinventing itself (negative heel shoes are a distant memory) based on its keen cultural radar, the business hews consistently to its core values and lifestyle orientation."
