New eco-friendly backpacks made from an unlikely source
As part of its on-going effort to become an increasingly greener company, Roots has launched its first-ever eco-friendly Sport Backpack collection.
Made from 51 per cent recycled plastic pop bottles, the backpacks are functional, versatile and, at the same time, ecological. Lynne Morris, Senior Designer of Accessories, initiated the project.
Today, while people place materials in their recycling bins, many don’t realize it’s no less important to use products created from recycled content to keep the cycle going.
The plastic in pop bottles is called PET (Polyethylene terephthalate), which is readily recycled into pellets and then heated and converted into yarn. The yarn is a blend of recycled bottle pellets and virgin polyester. The result: a quality product made responsibly and sold at a competitive price.
Since Roots uses recycled plastic pellets in its production process to create these backpacks, new pellets don’t have to be made from scratch, thereby saving manufacturing resources. Less C02 is emitted into the environment because the materials used are already recycled content.
“We decided to be a leader in this area and offer recycled material in keeping with the Roots philosophy of conservation and environmental initiatives,” says Lynne. “This is a huge trend but there are no other retailers making recycled polyester bags at affordable rates right now. Most are $75 and up. We’re providing value with a strong environmental message.”
All items in the Sport Backpack collection have a large capacity and pockets for storing smaller items and water bottles. Select styles come with a computer sleeve that fits most 15 ½” laptops.
Available in various styles, colours and sizes, the Sport Backpack collection is a great accessory for anyone on the go. Prices range from $38 for the Mini Sport Backpack to $48 for the Undergraduate Sport Backpack.
Roots plans to further develop green products in its continuing eco-friendly innovations. Soon to hit stores, the Canada Backpack collection, also made from recycled pop bottles.
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