New line of gifts showcases Canadian-made products for holiday season
For the 2009 holiday season, Roots is celebrating its Canadian heritage with three Canadian-made gift ideas. The new cookie tins, maple syrup and maple-scented candles will be available in selected stores across Canada by November.
The inspiration for this collection of products began when Co-Founder Michael Budman visited Torino for the 2006 Winter Games. Returning home with tins adorned with images that reminded him of his time there, he thought of creating a series of Roots products that would help others fondly remember their time in Canada.
Partnering with well-known, Toronto-based bakery, Dufflet Pastries, Roots designed a new cookie tin that will be sold containing one of three flavours of cookies. They were crafted with Roots in mind and will be available in bittersweet chocolate Crackle™, caramel Crackle™, and all-natural maple sugar shortbread.
The top of the tin has a painting, which also appears in the book Maple Leaf Forever: Roots bought the rights to the painting, which features several Canadian symbols such as a beaver, Mountie and maple leaves.
Pauline Landriault, Director of Store Development, coordinated the creation of the tin, which includes one dozen cookies in bittersweet chocolate Crackle™ or caramel Crackle™, or two dozen maple sugar shortbread cookies, and sells for $19.95.
In keeping with the Canadiana theme, Roots will be selling maple syrup in an eye-catching maple leaf-shaped bottle. The bottle was designed by Quebec-based Turkey Hill Sugarbush Ltd., which harvests the maple syrup. It will sell for $14.95.
The project was coordinated by Shyrose Kassam, Vice President of Merchandising.
In recent years, Roots has been selling all-natural beeswax candles. This season, the selection will include a maple-scented one. Hand-made in Quebec by Sercon, the candle is made of all-natural beeswax and vegetable waxes. Rima Biback, Director of Roots Home and Licensing, brought the candle to Shyrose’s attention who coordinated the creation of this product.
Stephanie Holden, Creative Director, did the artwork for the candle, which will sell for $14.00.
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