Just-launched loyalty program pays dividends to shoppers to the benefit of Roots
After two years of careful planning, the eagerly-anticipated Roots customer loyalty program was launched last month. Called Roots Rewards, this free service allows customers to earn points for every purchase made. A reward card is issued to all customers wishing to join, who receive 500 bonus points on their first purchase. With every dollar spent thereafter, customers receive 10 points added on to their accounts.
Redeeming the points is easy. A five-dollar discount is given for every 1,000 points collected. Add extra points to your account by joining the ‘Roots Insider’ mailing list, or by referring other customers to join. Being part of the Roots Rewards program also grants customers access to members-only deals, contests, events and online offers.
Although not the first of its kind at the company, Roots Rewards is a refreshing new concept. There is an interactive element that gears email updates to the customer based on their previous purchases.
“This is a great way to keep in touch with our customers needs,” says Senior Director of Ecommerce and Digital Marketing, James Connell who heads up the program. “When we understand our customer, we can reflect that more effectively in our products.”
Thanks to an excellent team effort of James, Director of Information and Technology Robin Nelson, Store Services Manager Lena Owens, Creative Director Stephanie Holden, Vice President and Chief Financial Officer Graham Canning and the entire Information and Technology Department, the Roots Rewards Program is a great way for customers to get more for their money while allowing Roots to serve them better.
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